Backed by AEC Lighting Solutions, a company with over 20 years of experience in creating high-quality LED lighting. Our mission is to create lighting that is as functional as it is beautiful. Our lights are not simply tools, but an expression of the artists who use them.
We have advocated for global environment protection and insisted on creating products conducive to environmental protection and humanistic feelings. With that, AEC extends its enthusiasm for innovation into the world of content creation, photography and videography with the introduction of Hobolite.
Excellent quality control and diversified global sales channels, the company’s business covers more than 150 countries and regions, and the products have served more than 12 million people worldwide.
“WHAT MAKES PHOTOGRAPHY A STRANGE INVENTION IS THAT ITS PRIMARY RAW MATERIALS ARE LIGHT AND TIME.”
John Berger
Designed for the artist on the go, the lights are crafted to work together as a cohesive smart system to reduce the burden of packing multiple tools and attachments when life, art, and work take you out of the studio
CEO + FOUNDER
An artist, engineer and product Designer at her core, Helena Bian took over Hobolite’s parent company AEC in 2009. Under her leadership and guidance, the company has grown to become an internationally successful LED lighting company. She’s on a mission to ensure that lights are not only functional but beautiful as well.
GENERAL MANAGER, HOBOLITE US
Wolff will lead Hobolite under a strategic vision and innovative approach by overseeing all aspects of the business, including product management, operations, sales, and marketing. Wolff is a well-respected and innovative leader within the photography industry, combined with his extensive background from 10 different roles in 4 different countries, positions Roland Wolff as a dynamic and visionary leader in the industry.
PRODUCT SPECIALIST, HOBOLITE US
Michael Miceli is a videographer and photographer with a passion for creating visual content. As an artist, he was drawn to the classical styling of the Hobolite and joined the company in 2022 to lead product innovation and development. With a passion for injecting fun and personality into his projects, he personifies the brand in everything he does.
MARKETING MANAGER
Kevin Frey has a rich tapestry of skills ranging from video production to digital marketing. Infused with the energy of Los Angeles’ entertainment world and the precision of autonomous technology, He is always on the lookout for fresh ways to connect with and inspire our global community. As the Marketing Manager, he seamlessly blends his vast expertise to elevate the Hobolite brand, ensuring it resonates with audiences worldwide.
VP OF MARKETING, HOBOLITE CHINA
Rose Yu is a digital marketing expert with a strong background in corporate leadership. She earned her degree from the CEIBS Global and has held executive positions at Danone Group, a highly successful Fortune 500 company. Rose has an impressive decade-long track record of entrepreneurial experience and also completed six world’s major marathons.
VP CIO, HOBOLITE CHINA
Allen Zhang, a successful engineer, earned his degree from the prestigious China Europe International Business School. He has held various high-level positions such as CIO and CTO in prominent companies including Greenland Group, Ping An Group, and Lenovo Research Institute.